"Frankly Scarlet" represents a breakthrough in red daylily breeding. While most red daylily blooms lose their luster as the sun beats down on them, these scarlet blooms shine in the heat. 4" blooms build color intensity throughout the afternoon. Dense, 14-25" tall foliage makes an excellent landscape statement. Rebloom adds value to this brilliant gem in some gardens. In my garden it has begun to bloom in early July and continues into early July.